{"id":3682,"date":"2010-09-28T12:43:50","date_gmt":"2010-09-28T12:43:50","guid":{"rendered":""},"modified":"2010-09-28T12:43:40","modified_gmt":"2010-09-28T12:43:40","slug":"ordkrig-rundt-kotick","status":"publish","type":"post","link":"https:\/\/spill.no\/en\/ordkrig-rundt-kotick\/","title":{"rendered":"Ordkrig rundt Kotick"},"content":{"rendered":"

Activisions toppsjef Bobby Kotick har klart \u00e5 gj\u00f8re Activision Blizzard til verdens st\u00f8rste spillutgiver. Men den frittalende sjefen har de siste ukene deltatt i en ordkrig med andre profilerte bransjeakt\u00f8rer.<\/p>\n

Drittslenging<\/h5>\n

Det hele startet da Bobby Kotick i en mediepresentasjon snakket om at Activision skulle samarbeide med utvikleren Bungie, som st\u00e5r bak \u00abHalo\u00bb-serien. Kotick kalte Bungie for den siste uavhengige spillutvikleren av h\u00f8y kvalitet, noe som naturlig nok fikk andre uavhengige utviklere til \u00e5 reagere og svare p\u00e5 tiltalen.<\/p>\n

Men det stoppet ikke der, i et intervju med Edge kritiserte Kotick forretningsmodellen til Electronic Arts, og p\u00e5stod at EA har en helt annen forretningsfilosofi enn Activision og kun er interessert i \u00e5 kj\u00f8pe opp utviklere for \u00e5 innlemme dem i sine egne EA-studioer. I motsetning til EA er Activision opptatt av at spillutviklerne skal ha selvstendige visjoner og milj\u00f8er, if\u00f8lge Kotick.<\/p>\n

EA-sjef Jeff Brown slo tilbake mot p\u00e5standene, og mener Koticks merittliste taler for seg. Brown hevder Activision har basert hele selskapet sitt p\u00e5 tre spillserier, hvorav den ene er en fantastisk verden Kotick ikke har hatt innflytelse p\u00e5, den andre er en serie som har g\u00e5tt sterkt nedover i popularitet i det siste, og den tredje er en serie som Kotick er i ferd med \u00e5 \u00f8delegge. Selv om Brown ikke utdyper hvilke serier han snakker om, refererer han mest sannsynlig til \u00abWorld of Warcraft\u00bb, \u00abGuitar Hero\u00bb og \u00abCall of Duty\u00bb.<\/p>\n

To giganter i ordkrig, med andre ord.<\/p>\n","protected":false},"excerpt":{"rendered":"

Activisions sjef i ordkrig p\u00e5 nettet<\/p>\n","protected":false},"author":196477,"featured_media":9447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81,78,79],"tags":[1093,253,3366,3659],"class_list":["post-3682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc","category-playstation","category-xbox","tag-bobby-kotick","tag-ea","tag-jeff-brown","tag-kotick"],"acf":[],"yoast_head":"\nOrdkrig rundt Kotick - Spill.no<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spill.no\/en\/ordkrig-rundt-kotick\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ordkrig rundt Kotick - Spill.no\" \/>\n<meta property=\"og:description\" content=\"Activisions sjef i ordkrig p\u00e5 nettet\" \/>\n<meta property=\"og:url\" content=\"https:\/\/spill.no\/en\/ordkrig-rundt-kotick\/\" \/>\n<meta property=\"og:site_name\" content=\"Spill.no\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/spillno\" \/>\n<meta property=\"article:published_time\" content=\"2010-09-28T12:43:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/spill.no\/wp-content\/uploads\/2018\/05\/playstation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Spill.no\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@spillno\" \/>\n<meta name=\"twitter:site\" content=\"@spillno\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Spill.no\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/spill.no\\\/en\\\/ordkrig-rundt-kotick\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/spill.no\\\/en\\\/ordkrig-rundt-kotick\\\/\"},\"author\":{\"name\":\"Spill.no\",\"@id\":\"https:\\\/\\\/spill.no\\\/en\\\/#\\\/schema\\\/person\\\/10e8ab478c607be5db28cd6c176a2a86\"},\"headline\":\"Ordkrig rundt Kotick\",\"datePublished\":\"2010-09-28T12:43:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/spill.no\\\/en\\\/ordkrig-rundt-kotick\\\/\"},\"wordCount\":249,\"publisher\":{\"@id\":\"https:\\\/\\\/spill.no\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/spill.no\\\/en\\\/ordkrig-rundt-kotick\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/spill.no\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/playstation.jpg\",\"keywords\":[\"Bobby Kotick\",\"EA\",\"jeff brown\",\"kotick\"],\"articleSection\":[\"PC\",\"Playstation\",\"Xbox\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/spill.no\\\/en\\\/ordkrig-rundt-kotick\\\/\",\"url\":\"https:\\\/\\\/spill.no\\\/en\\\/ordkrig-rundt-kotick\\\/\",\"name\":\"Ordkrig rundt Kotick - 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