{"id":5254,"date":"2012-02-03T13:40:49","date_gmt":"2012-02-03T13:40:49","guid":{"rendered":""},"modified":"2012-02-03T10:40:15","modified_gmt":"2012-02-03T10:40:15","slug":"tapte-63-mrd-forrige-kvartal","status":"publish","type":"post","link":"https:\/\/spill.no\/en\/tapte-63-mrd-forrige-kvartal\/","title":{"rendered":"Tapte 6,3 mrd. forrige kvartal"},"content":{"rendered":"

Sonys underholdningsavdeling Consumer Products and Services tapte 1,09 milliarder dollar, eller omtrent 6,3 millarder norske kroner, i julekvartalet.<\/p>\n

Tungt \u00e5r<\/h5>\n

Det er ingen tvil om at Sony har lagt et tungt \u00e5r bak seg, og det blir neppe husket som et hyggelig kapittel i selskapets historie. Selskapet rapporterte nylig et tap p\u00e5 2,03 millarder dollar, hvorav 1,09 millarder av tapet kommer fra Sony Consumer Products and Services, hvor Playstation inng\u00e5r. Og dette er kun for de tre siste m\u00e5nedene i 2012.<\/p>\n

If\u00f8lge Sony gikk salget betraktelig ned, og de legger mye av skylden p\u00e5 flommen i Thailand, d\u00e5rligere markedsforutsetninger og lite fordelaktige valutaverdier – i tillegg til prisreduseringen av Playstation 3 og et labert LCD-TV-salg.<\/p>\n

1. april inntrer tidligere Playstation-boss Kaz Hirai inn i sjefsrollen i Sony, og han har allerede ytret et m\u00e5l om \u00e5 f\u00e5 Playstation opp p\u00e5 f\u00f8rsteplass p\u00e5 spillmarkedet. Hittil har Sony solgt 12 millioner konsoller, og m\u00e5let er \u00e5 f\u00e5 tallet opp i 14 millioner f\u00f8r finans\u00e5ret slutter, den 31. mars.<\/p>\n

6.5 million PlayStation 3s were sold in the quarter, lifting the year to date figure to 12 million units. Sony expects this to rise to 14 million come the end of March. Life to date sales stand at 62 million units.<\/div>\n","protected":false},"excerpt":{"rendered":"

Sonys underholdningsavdeling skylder p\u00e5 Thailand-flom<\/p>\n","protected":false},"author":196477,"featured_media":9447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[80,78,335,79],"tags":[2389,3504,5050,88],"class_list":["post-5254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nintendo","category-playstation","category-retro","category-xbox","tag-finans","tag-kaz-hirai","tag-playstation-3","tag-sony"],"acf":[],"yoast_head":"\nTapte 6,3 mrd. forrige kvartal - Spill.no<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spill.no\/en\/tapte-63-mrd-forrige-kvartal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tapte 6,3 mrd. forrige kvartal - 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