{"id":6268,"date":"2012-10-08T09:52:50","date_gmt":"2012-10-08T09:52:50","guid":{"rendered":""},"modified":"2012-10-08T10:05:34","modified_gmt":"2012-10-08T10:05:34","slug":"sony-saksoker-kevin-butler","status":"publish","type":"post","link":"https:\/\/spill.no\/en\/sony-saksoker-kevin-butler\/","title":{"rendered":"Sony saks\u00f8ker Kevin Butler"},"content":{"rendered":"<p>Sony saks\u00f8ker Wildcat Creek Inc og skuespiller Jerry Lambert for bruk av en Kevin Butler-lignende karakter i en markedsf\u00f8ringskampanje for dekkprodusent Bridgestone.<\/p>\n<h5>Rolleforviklinger<\/h5>\n<p>Lambert, som er sjef for Wildcat Creek Inc, har i en \u00e5rrekke figurert i Sony-reklamer som en fanatisk tilhenger av alt Playstation. Det er denne karakteren Sony n\u00e5 mener Lambert har tatt med videre til Bridgestone-reklamene, hvor han opptrer som en lignende arrogant og entusiastisk forkjemper, men for et annet varemerke. Han dukker blant annet opp helt i slutten av denne reklamsnutten.<\/p>\n<p><strong>Se reklame<\/strong><\/p>\n<p><iframe frameborder=\"0\" height=\"325\" data-src=\"https:\/\/www.youtube.com\/embed\/C_X3mVnuB10?feature=player_detailpage\" width=\"460\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>&#8211; Vi har investert betraktelige ressurser i \u00e5 bl\u00e5se liv i Kevin Butler-karakteren, og han har blitt en ikonisk personlighet som de siste \u00e5rene har blitt direkte assosiert med Playstation-produkter. Bruken av Kevin Butler-karakteren til \u00e5 selge andre produkter enn de fra Playstation, bryter med Sonys \u00e5ndsverk og skaper forvirring i markedet, noe som skaper Sony, heter det i en melding Sony sendte ut til nettstedet <a href=\"http:\/\/venturebeat.com\/2012\/10\/06\/sony-sues-kevin-butler\/\">VentureBeat<\/a>.<\/p>\n<h5>Fanboy<\/h5>\n<p>Her i redaksjonen er det nok ingen tvil om vi kommer til \u00e5 huske Lambert best som Kevin Butler, den arrogante og eksentriske &#8211; og h\u00f8yst fiktive &#8211; Sony-talsmannen som i tillegg til \u00e5 dukke opp i en hel haug med reaklamesnutter for Playstation, ogs\u00e5 stod for scenen for Sony under E3 for et par \u00e5r siden.<\/p>\n<p><strong>Kevin Butler-reklamene<\/strong><\/p>\n<p><iframe frameborder=\"0\" height=\"325\" data-src=\"https:\/\/www.youtube.com\/embed\/ukgISn3P2nQ?feature=player_detailpage\" width=\"460\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p><strong><br \/>Kevin Butler p\u00e5 E3 2010<\/strong><\/p>\n<p><iframe frameborder=\"0\" height=\"325\" data-src=\"https:\/\/www.youtube.com\/embed\/LwPWN3Ul6U8?feature=player_detailpage\" width=\"460\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tidenes Playstation-fanboy blir beskyldt for utroskap<\/p>\n","protected":false},"author":196477,"featured_media":9945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[3306,3520,3893,6014,88],"class_list":["post-6268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-it-only-does-everything","tag-kevin-butler","tag-long-live-play","tag-soksmal","tag-sony"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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