{"id":7734,"date":"2013-11-23T10:40:49","date_gmt":"2013-11-23T10:40:49","guid":{"rendered":""},"modified":"2013-11-23T10:42:31","modified_gmt":"2013-11-23T10:42:31","slug":"ea-tviler-pa-bad-companys-evne-til-a-selge","status":"publish","type":"post","link":"https:\/\/spill.no\/en\/ea-tviler-pa-bad-companys-evne-til-a-selge\/","title":{"rendered":"EA tviler p\u00e5 Bad Companys evne til \u00e5 selge"},"content":{"rendered":"

\u00a0<\/p>\n

Under et intervju med OXM, uttaler produsent hos DICE, Patrick Bach, at teamet kribler og kl\u00f8r etter \u00e5 lage Bad Company 3. Det er et univers de har blitt glade i, og noe som er skikkelig g\u00f8y b\u00e5de \u00e5 lage og spille. Men EA synes spillets humor og s\u00e6regenhet gj\u00f8r at det er vanskelig \u00e5 selge nettopp fordi det appellerer til et smalere publikum enn hovedmerket.De er derfor mer interessert i \u00e5 fortsette hvor Battlefield 4 slapp, fordi de vet det vil selge hos massene.<\/div>\n
“Jeg tror det handler om forskjellen mellom nisje og massemarked,” forteller Bach. “Hvis du lager produktet ditt mer nisje-rettet, vil du f\u00e5r mer forn\u00f8yde kunder, men det publikumet vil v\u00e6re noe smalere – noen vil ikke bry seg om spillet, mens andre vil elske det.”<\/div>\n
Det betyr selvf\u00f8lgelig ikke at merkevaren er d\u00f8d, eller glemt bort for den del, det betyr bare at det m\u00e5 utgis med den rette markedsf\u00f8ringen til det rette tidspunktet og dermed v\u00e6re b\u00e6refruktig nok for EA.<\/div>\n
Hva mener du? Hva vil du helst se DICE slippe neste gang? Bad Company 3 eller Battlefield 5? Diskuter under.<\/div>\n

Under et intervju med OXM<\/a>, uttaler produsent hos DICE, Patrick Bach, at teamet kribler og kl\u00f8r etter \u00e5 lage Bad Company 3. Det er et univers de har blitt glade i, og noe som er skikkelig g\u00f8y b\u00e5de \u00e5 lage og spille. Men EA synes spillets humor og s\u00e6regenhet gj\u00f8r at det er vanskelig \u00e5 selge nettopp fordi det appellerer til et smalere publikum enn hovedmerket.De er derfor mer interessert i \u00e5 fortsette hvor Battlefield 4 slapp, fordi de vet det vil selge hos massene.<\/p>\n

“Jeg tror det handler om forskjellen mellom nisje og massemarked,” forteller Bach. “Hvis du lager produktet ditt mer nisje-rettet, vil du f\u00e5r mer forn\u00f8yde kunder, men det publikumet vil v\u00e6re noe smalere – noen vil ikke bry seg om spillet, mens andre vil elske det.”<\/em><\/p>\n

Det betyr selvf\u00f8lgelig ikke at merkevaren er d\u00f8d, eller glemt bort for den del, det betyr bare at det m\u00e5 utgis med den rette markedsf\u00f8ringen til det rette tidspunktet og dermed v\u00e6re b\u00e6refruktig nok for EA.<\/p>\n

Hva mener du? Hva vil du helst se DICE slippe neste gang? Bad Company 3 eller Battlefield 5? Diskuter under.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Utgiveren foretrekker enda et nummerert Battlefield fremfor et nytt Bad Company<\/p>\n","protected":false},"author":196477,"featured_media":9447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78,79],"tags":[],"class_list":["post-7734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-playstation","category-xbox"],"acf":[],"yoast_head":"\nEA tviler p\u00e5 Bad Companys evne til \u00e5 selge - Spill.no<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spill.no\/en\/ea-tviler-pa-bad-companys-evne-til-a-selge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EA tviler p\u00e5 Bad Companys evne til \u00e5 selge - Spill.no\" \/>\n<meta property=\"og:description\" content=\"Utgiveren foretrekker enda et nummerert Battlefield fremfor et nytt Bad Company\" \/>\n<meta property=\"og:url\" content=\"https:\/\/spill.no\/en\/ea-tviler-pa-bad-companys-evne-til-a-selge\/\" \/>\n<meta property=\"og:site_name\" content=\"Spill.no\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/spillno\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-23T10:40:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-11-23T10:42:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/spill.no\/wp-content\/uploads\/2018\/05\/playstation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Spill.no\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@spillno\" \/>\n<meta name=\"twitter:site\" content=\"@spillno\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Spill.no\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/spill.no\\\/en\\\/ea-tviler-pa-bad-companys-evne-til-a-selge\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/spill.no\\\/en\\\/ea-tviler-pa-bad-companys-evne-til-a-selge\\\/\"},\"author\":{\"name\":\"Spill.no\",\"@id\":\"https:\\\/\\\/spill.no\\\/en\\\/#\\\/schema\\\/person\\\/10e8ab478c607be5db28cd6c176a2a86\"},\"headline\":\"EA tviler p\u00e5 Bad Companys evne til \u00e5 selge\",\"datePublished\":\"2013-11-23T10:40:49+00:00\",\"dateModified\":\"2013-11-23T10:42:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/spill.no\\\/en\\\/ea-tviler-pa-bad-companys-evne-til-a-selge\\\/\"},\"wordCount\":392,\"publisher\":{\"@id\":\"https:\\\/\\\/spill.no\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/spill.no\\\/en\\\/ea-tviler-pa-bad-companys-evne-til-a-selge\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/spill.no\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/playstation.jpg\",\"articleSection\":[\"Playstation\",\"Xbox\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/spill.no\\\/en\\\/ea-tviler-pa-bad-companys-evne-til-a-selge\\\/\",\"url\":\"https:\\\/\\\/spill.no\\\/en\\\/ea-tviler-pa-bad-companys-evne-til-a-selge\\\/\",\"name\":\"EA tviler p\u00e5 Bad Companys evne til \u00e5 selge - 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